The Air Jordan 3 "White Cement" is a legendary sneaker, first released in January 1988. Designed by Tinker Hatfield, it's famous for introducing the Jumpman logo on the tongue, the now-iconic elephant print overlays, and a visible Air unit in the heel. Michael Jordan famously wore the "White Cement" during the 1988 NBA All-Star Game and his second consecutive Slam Dunk Contest win.